Unlike its predecessor, it turns out the Wii U can not provide a satisfactory sales results for the Nintendo. If Wii sold more than 100 million units, according to market research from NPD, the latest game console from Nintendo is experiencing a very slow sales.
According to NPD, compared to the previous month, shipments of Wii U has increased more than 40% in February. Shipments of Wii U is believed to be at a level below 57 thousand units during the month of January so in February the possible number of shipments Wii U reaches the mid 60 thousand units. For a console that was launched a few months ago, that number is quite bad considering its competitors, the Xbox 360, sold over 302 thousand units in the same period.
It could be said that the sales of the Wii U is far from expectation. In January, Nintendo lowered its sales forecast to 4 million units by the end of March 2013, at which time pre launch is expected to reach 5.5 million units. If the last digit is given NPD indicated the truth, that number may be even higher than that achieved Nintendo.
That would be bad news for Nintendo. If Nintendo just can not count on Wii U to counter Sony's PlayStation 3 and Microsoft's Xbox 360, which both competitors are both 5 years old, how the Wii U will be against Sony PS4 and Microsoft Xbox latest released soon? Nintendo unlikely to cut rates again for the Wii U, because Nintendo has taken a firm stand for Wii U market below the cost of production so that they no longer possible to lower their prices.
According to the president of Nintendo, Satoru Iwata in January, he wanted to make that point it became clear that they had been taking lessons from the Nintendo 3DS well as already disclosed publicly. But considering that it has become clear that they do not communicate the value and advantages of their products, then Nintendo will try to do so before the lineup improved software and at the same time trying to enrich the software lineup that will make consumers understand the appeal of Wii U is. From the statement it seems Nintendo does still have to work hard to communicate the value and advantages of the newest gaming console.
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